The Challenge
Dr. Arun Chawla was launching a brand-new nephrology and hypertension practice across South Jersey. Despite a strong clinical reputation — including being named a Top Doctor by SJ Magazine three years running — the new practice had almost no online presence. Prospective patients searching for a kidney specialist in the area simply couldn't find him, and every week without visibility meant referrals and self-booking patients were going to established competitors.
He needed to build trust and visibility fast, across multiple locations, in a competitive medical market — and he needed a partner who understood healthcare marketing and compliance.
What We Did
Local SEO
Optimized his site and location pages to rank for high-intent searches like “kidney specialist near me” and “nephrologist South Jersey” across all three service areas.
Google Business Profile
Built and optimized Google Business Profiles for each location, so the practice appears in the Map Pack when local patients search for nephrology and hypertension care.
Website
Designed and built a fast, credible, conversion-focused website that clearly presents his services, credentials, and locations — making it easy for patients to learn and book.
Reputation & Reviews
Set up a review-generation system that turns satisfied patients into consistent five-star reviews, reinforcing trust for every new patient who finds the practice.
The Results
In roughly seven months, the practice went from near-invisible to a strong, growing online presence across South Jersey. [Replace the figures below with the real numbers you want to feature.]
In Dr. Chawla's Words
“I started a new practice and joined NRIWINGS seven months ago. They have been exceptional, helping me increase my online visibility and reach a much wider audience.”
Local SEOGoogle Business ProfileWebsiteReputation & ReviewsHealthcare